National Road Safety Campaign
Millennium bim believes that campaigns like this are fundamental to reducing the high number of traffic accidents, thereby making the population in general and especially young people aware, instilling in them a sense of responsibility as citizens. In 2010 it was awarded the “Best Corporate Social Responsibility Program” by Emea Finance, based in London, UK.
The Road Safety Campaign featured several awareness-raising actions, innovating in how to embed a culture of safety in the daily lives of young people, from the provision of gifts and road safety related material to the training of teachers, in order to continue the topic in their classes.
Road Prevention Campaign, covered in 2014 another 20 schools of the cities of Maputo and Matola, where in a highly interactive environment, students, teachers and traffic police officers dealt with issues related to road prevention and situations that children live daily.